Chen Huang

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Pitch a no-tech/low-tech idea to all of Ford's cars

blog.chenhuang.info

Pitch a no-tech/low-tech idea to all of Ford's cars

Chen Huang
Aug 19, 2021
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Pitch a no-tech/low-tech idea to all of Ford's cars

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Tag: product_design strategy

Definitions & Constraints

no-tech/low-tech: R&D cost should be low.

for all Ford’s cars: universally useful across different vechile types/models.

Product / Business Goals

Product: hardware, mature product, changes are applying to newly produced vehicles.

Business goals: improve product engagement - metrics: user happiness, sales.

Newly emerged & future user behaviors:

  • Newly emerged user behaviors: COVID.

  • Future: smart cars, electric clean energy cars.

User Needs & Segmentation

  • Tranportation: move from A to B:

    • Commute: routine routes.

    • Travel: professional, causal.

    • Tranport packages: shopping, moving.

  • Priorization: TAM

    • COVID: reduced commute and travel.

Painpoints

  • Shopping CUJ: extra steps of using masks and sanitizer.

    • Masks are one-time/few-time uses only:

      • Ran out of masks

      • Storage of masks (Medium pain, could store at central compartment).

      • Seperate clean and used masks, and dispose used masks (L pain, S: seperate storage).

    • Sanitizer: frequent use and needs to be easy to access:

      • Ran out of sanitizer

      • forget to bring with (medium pain, could leave on at center comparemet)

      • difficult to access (large pain: need to use before dining in the car, entering the car, after load/unload packages; S: Use carry-on pocket-size bottle sanitizer).

      • Clean packages.

  • Prioritization: painfulness, helpfulness of current solution

Solutions

  • Modifed storage: extra seperator at central compartments (M, S, L); multi-fold foilo at mirrors/sunshade (L, M, L); extra storage at hand rail (S, M, L)

  • Preloaded supplies: preloaded masks and sanitizer in cars (M, S, L); extra goodies at sales closing (M, S, L); physical button to order from your favorate stores (L, M, L); free supply to pick up at any car dealers (S, M, S);

  • Automated vending: electric powered mask vending (L, L, L), and sanitizer from central console; same at storage. (M, L, L)

  • Priorization: helpfulness improvement, cost, user coverage.

Summary

Reference

Amazon Senior Product Manager Interview - Flawless Product Strategy Answer by Amazon PM: Car Feature

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Pitch a no-tech/low-tech idea to all of Ford's cars

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