Pitch a no-tech/low-tech idea to all of Ford's cars

Tag: product_design strategy

Definitions & Constraints

no-tech/low-tech: R&D cost should be low.

for all Ford’s cars: universally useful across different vechile types/models.

Product / Business Goals

Product: hardware, mature product, changes are applying to newly produced vehicles.

Business goals: improve product engagement - metrics: user happiness, sales.

Newly emerged & future user behaviors:

• Newly emerged user behaviors: COVID.

• Future: smart cars, electric clean energy cars.

User Needs & Segmentation

• Tranportation: move from A to B:

  • Commute: routine routes.

  • Travel: professional, causal.

  • Tranport packages: shopping, moving.

• Priorization: TAM

  • COVID: reduced commute and travel.

Painpoints

• Shopping CUJ: extra steps of using masks and sanitizer.

  • Masks are one-time/few-time uses only:

    • Ran out of masks

    • Storage of masks (Medium pain, could store at central compartment).

    • Seperate clean and used masks, and dispose used masks (L pain, S: seperate storage).

  • Sanitizer: frequent use and needs to be easy to access:

    • Ran out of sanitizer

    • forget to bring with (medium pain, could leave on at center comparemet)

    • difficult to access (large pain: need to use before dining in the car, entering the car, after load/unload packages; S: Use carry-on pocket-size bottle sanitizer).

    • Clean packages.

• Prioritization: painfulness, helpfulness of current solution

Solutions

• Modifed storage: extra seperator at central compartments (M, S, L); multi-fold foilo at mirrors/sunshade (L, M, L); extra storage at hand rail (S, M, L)

• Preloaded supplies: preloaded masks and sanitizer in cars (M, S, L); extra goodies at sales closing (M, S, L); physical button to order from your favorate stores (L, M, L); free supply to pick up at any car dealers (S, M, S);

• Automated vending: electric powered mask vending (L, L, L), and sanitizer from central console; same at storage. (M, L, L)

• Priorization: helpfulness improvement, cost, user coverage.

Summary

Reference

Amazon Senior Product Manager Interview - Flawless Product Strategy Answer by Amazon PM: Car Feature