Steve Jobs' Apple Strategy 2011 Note
How Steve Jobs frames a company strategy
Tag: product_strategy
A looking into Steve Jobs’ strategy thinking in 2011.
Internal Tech Emails, a twitter account that shares company internal emails, posted an email from Steve Jobs outling Apple’s 2011 strategy on 10/24/2010. The notes gives a glimpse into Steve Jobs’ framework when constructing a company strategy.
Strategy:
Who are we?
human resource
work force
growth trajectory
What do we do?
Product/Revenue composition
Post PC era: what’s the next wave? where was Apple?
2011: Holy War with Google: Competitor landscape
2011: Year of the Cloud: another dimension of next wave.
2015: new campus: longer term plan.
State of the Company:
Recap
Next year plan
Business geo distribution
key milestones, trends & future goals.
Comparison with Goog, Samsung, etc.
Key product strategy: iphone, iPad, iOS, MobileMe
Strategy: general direction set and ideal/traget state in the future.
Competition landscape
Trends and future goals.
