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Steve Jobs' Apple Strategy 2011 Note

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Steve Jobs' Apple Strategy 2011 Note

How Steve Jobs frames a company strategy

Chen Huang
Aug 21, 2021
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Steve Jobs' Apple Strategy 2011 Note

blog.chenhuang.info

Tag: product_strategy

A looking into Steve Jobs’ strategy thinking in 2011.

Internal Tech Emails, a twitter account that shares company internal emails, posted an email from Steve Jobs outling Apple’s 2011 strategy on 10/24/2010. The notes gives a glimpse into Steve Jobs’ framework when constructing a company strategy.

Strategy:

  • Who are we?

    • human resource

    • work force

    • growth trajectory

  • What do we do?

    • Product/Revenue composition

  • Post PC era: what’s the next wave? where was Apple?

  • 2011: Holy War with Google: Competitor landscape

  • 2011: Year of the Cloud: another dimension of next wave.

  • 2015: new campus: longer term plan.

State of the Company:

  • Recap

  • Next year plan

  • Business geo distribution

  • key milestones, trends & future goals.

  • Comparison with Goog, Samsung, etc.

Key product strategy: iphone, iPad, iOS, MobileMe

  • Strategy: general direction set and ideal/traget state in the future.

  • Competition landscape

  • Trends and future goals.

Twitter avatar for @TechEmails
Internal Tech Emails @TechEmails
Steve Jobs outlines Apple's strategy for 2011 October 24, 2010
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4:54 PM ∙ Aug 19, 2021
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Steve Jobs' Apple Strategy 2011 Note

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