Steve Jobs' Apple Strategy 2011 Note

How Steve Jobs frames a company strategy

Tag: product_strategy

A looking into Steve Jobs’ strategy thinking in 2011.

Internal Tech Emails, a twitter account that shares company internal emails, posted an email from Steve Jobs outling Apple’s 2011 strategy on 10/24/2010. The notes gives a glimpse into Steve Jobs’ framework when constructing a company strategy.

Strategy:

• Who are we?

  • human resource

  • work force

  • growth trajectory

• What do we do?

  • Product/Revenue composition

• Post PC era: what’s the next wave? where was Apple?

• 2011: Holy War with Google: Competitor landscape

• 2011: Year of the Cloud: another dimension of next wave.

• 2015: new campus: longer term plan.

State of the Company:

• Recap

• Next year plan

• Business geo distribution

• key milestones, trends & future goals.

• Comparison with Goog, Samsung, etc.

Key product strategy: iphone, iPad, iOS, MobileMe

• Strategy: general direction set and ideal/traget state in the future.

• Competition landscape

• Trends and future goals.

Internal Tech Emails @TechEmails

Steve Jobs outlines Apple's strategy for 2011 October 24, 2010